ABOUT
One thing you should know about me: I will follow my intuition every fucking time.
After leaving banking for marketing, I did what a lot of ambitious people do and threw myself headfirst into proving I’d made the right choice, somehow landing roles with some of the top agencies in the country until I burned out so badly I once blanked on my own address.
Yep…scary af.
This eventually dropped me into the absolute hellscape of the job market, where I spent more than a year trying to find work that wouldn’t put me right back where I started.
The longer I searched, the worse I felt, making me realize I had ENOUGH.
Now, as an online strategist pursuing a doctorate in organizational psychology, I’m digging into the space where creative work and the internet collide.
More specifically, the very weird (and incredibly annoying) ways online culture and behavior shape how we see ourselves and mold our careers.
years spent studying how
systems & people break
12+
social friends watching
me think out loud
16k+
fucks given about
your resume gaps
0
grade point average
in my PsyD
4.0
Relax, I’m not about to hand you a workbook and ruin your weekend.
But I am going to shift your perspective on what building something online looks like. Because it doesn’t need to mean becoming a content machine or forcing every part of your life into a strategy doc.
It can be easier than that: paying attention to what lights you up, what people already ask you, and what you’re willing to keep ranting about even when the algo acts like a moody little asshole.
Yeahhhhh, I’m an overachiever
“Ashley reached out to me about an issue on my website. Her advice was spot on, and it was fixed within minutes.”
—Kyle Creek, fka The Captain
More about muahhhh
Ask me about
What it’s like to quit your big-time corporate job without any plans. Spoiler alert: I’ll tell you it’s worth every fucking second.
Unpopular opinion
Saying “fuck” on social media isn’t going to ruin your reputation. But copy-and-pasting ChatGPT garbage might.
An ideal night looks like
Fuzzy socks and sweatpants with an endless bowl of homemade guac and rewatching New Girl.
In my spare time
I’m juggling at least four books, chasing my kiddos, or throwing neon paint at a canvas while boppin’ to Hayley Williams.
Feeling like your vibe?
Let’s build
cool shit.
Smash that button below for a quick chat.
